Accessible and inclusive communication
Respectful comms for your diverse audience
Worried about getting the language right when communicating with diverse audiences?
Want to ensure your content is as accessible as possible?
Don’t make accessible and inclusive communication an afterthought.
Choose a communication specialist who puts accessible content and inclusive language first.
Why does accessible and inclusive communication matter?
Without care and consideration, the format and delivery of your communication can create disability.
A person’s impairment becomes a disability when it’s not accommodated.
There are many things that can prevent someone from accessing your communication. Common content accessibility issues include:
- the style, size or colour of your font
- poor navigation settings
- non-descriptive links
- flashy or automatic graphics and video
- lack of captions or transcripts
- images without descriptions.
Add outdated or disrespectful language and you could be turning away the very people you aim to support.
Be an ally for diversity
The words we use reveal our beliefs, values and attitudes. Don’t let poorly chosen language undermine the important work you do. Make your commitment to diversity shine with inclusive language.
By setting a clear tone for your organisation you can show up as the ally your diverse communities expect.
Access and inclusion improves user experience
The good news is that accessible and inclusive communication benefits everyone. Create a user-friendly experience to build trust, keep people returning to your site and signal to the search engines that your content is worth ranking.
Australian government agencies expect accessible content
If you work with state and federal government agencies, or if you plan to, you may be expected to meet content accessibility standards.
Australian government agencies must adhere to the international Web Contact Accessibility Guidelines (WCAG) 2.2, and are expected to meet level AA as a minimum.
What I do
I apply my knowledge and experience of accessible and inclusive communication to all my work. I also offer customised services including:
- kind and careful style sheets
- inclusive language tone of voice guides
- accessible and inclusive content audits and clean-ups*
- accessibility and diversity statements.
Tanya’s keen sense of the humanity within projects meant her perspectives and insights on language choice were sought out frequently during strategic and marketing planning.
Want to learn more about accessible and inclusive communication?
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*Note
This is not a WCAG-accredited technical audit. My audit and clean-up service focuses on content accessibility achievable within your existing operations. For more technical projects such as new sites, web redevelopments, and accessible PDF publications, I have a network of accessibility-accredited web developers and document design specialists to ensure your website and digital documents meet the needs of all your visitors.