Digital PR foundations to future-proof your visibility
Shape what the internet thinks of you with smarter organic content
Foundation focus
AI and search-ready
Trust-building
Multi-channel content
Know your content could work harder but not sure where to start?
Feeling left behind by search changes, AI, or content that no longer performs?
Is your impact story getting buried while louder voices dominate online?
The visibility rules have changed
Generative AI, algorithmic feeds, searchless discovery, credibility signals. It’s a lot.
Digital PR Foundations is ideal for organisations doing meaningful work but feeling like their content is letting them down.
It’s part audit, part fix-it, part future-proofing. It meets you where you are and builds the foundations to get your house in order and put you back in control of your content and story.
What are digital PR foundations?
Video Transcript
If you’ve ever felt like your message is getting drowned out online, or like you’re doing all the right things but still not showing up in search, you’re not alone.
Churning out ad hoc content is easy. But it rarely builds visibility, trust or traction.
And for mission-driven organisations, it’s not a good use of time or money.
That’s why I created Digital PR Foundations; a service that builds a solid base to help your content work harder.
Cost effective, multi-purpose content guided by strategy and big-picture thinking.
Not trends. Not guesswork. But what actually helps the internet — and your audience — understand who you are and what you do.
I’m Tanya, a communication specialist crafting kind and careful content for organisations that value access and inclusion.
The rules of online visibility have changed.
It’s no longer just about your website.
It’s how you show up across the internet — in search, in AI tools and in the places people go to get answers.
Search isn’t just keywords anymore. It’s AI summaries. Generative answers. Algorithmic feeds.
And whether we like it or not, these systems are now shaping how people discover, trust and connect with organisations.
The good news? You don’t need to be a tech expert to keep up.
You just need the right foundations.
Digital PR Foundations is built for small to medium-sized organisations doing meaningful work but getting lost in the online noise.
If you know your content could be doing more, but you’re not sure where to start, this is for you.
The service works in 3 layers:
An audit to assess your content, search visibility and the signals you’re sending online.
Prioritised fixes to set a solid base beneath your most important content.
Strategic, optimised, multi-purpose content and outreach to help you take control of your digital footprint.
Still not sure why this matters?
Well, when someone asks ChatGPT about your sector, does your organisation come up as a trusted source?
When Google gives an AI summary of your topic, are you part of the conversation?
Many organisations are finding that they aren’t. And it’s not because their work isn’t valuable. They simply haven’t shown the internet the right signals.
That’s what we’re here to change.
Digital PR Foundations helps you take back control of your online presence instead of rolling with the tide.
If you’re ready to build stronger foundations for your content and visibility, scroll down to explore the service and packages, or get in touch to talk it through.
You’re doing work that matters. Let’s make sure it gets seen.
Fix what’s not working and build what will
Digital PR Foundations isn’t about quick fixes or content volume. It’s about finding the weak links, creating a plan and building visibility that lasts. It focuses on precision content that works hard on your website and across the internet. Choose digital PR if you want to:
- understand how AI and generative search sees you and how to guide the narrative
- strengthen your existing SEO foundations
- get more value from every piece of content
- ensure tone, values and purpose are clear wherever you appear
- improve your digital footprint and build long-term credibility.
Shape how the internet sees you.
Create smart content that builds visibility, trust and reputation.
Meet Tanya Hollis
I’m a communication specialist crafting kind and careful content for organisations that value access and inclusion.
After working as a journalist for mainstream and niche publications, I shifted into public relations and marketing communications. For more than 25 years I have worked in-house and as a consultant with non-profits and government agencies focused on health, medical and social sector communications.
I am driven to share my skills and experience with organisations working towards a kinder, more equitable society for all.
What’s included?
Clarify goals
We get clear on your vision
Pulse check
An audit identifies content, SEO and digital footprint starting point
Repair and care
We prioritise and fix your content foundations
Create a plan
Align gaps with goals to map the way forward
Content precision
Optimised web content repurposed for other channels
Ongoing support
Progress reports and adjustment for up to 12 months
Do you need to build your digital PR foundations?
This service is ideal for small to medium-sized nonprofits, charities and social enterprises that want to:
- shape how AI sees them
- sharpen their SEO foundations
- make every piece of content count.
It’s not for organisations that want quick, low-cost content with no plan.
What others say
Her expert copy editing added consistency and clarity to our publication, while her deep understanding of inclusive language and narrative flow enhanced our messaging.
Tanya consistently exceeded expectations with exceptionally thoughtful, engaging, and meticulously crafted content. She often delivered ahead of schedule and never compromised our high standards.
I found working with Tanya to be a pleasure, she took the time to really understand our organisation and each project. Tanya is an outstanding copywriter that I would recommend to anyone needing communications that are thoughtfully considered for their audience.
Her knowledge, skills and attention to detail ensure media opportunities are risk-averse; they run smooth and generate maximum exposure.
Organisations I’ve worked with
Based on the Surf Coast, servicing Australia
While I’m proud to call the Surf Coast and Geelong region (Wathaurong country) home, I collaborate with clients right across Australia. Whether you’re a local business or a national organisation, I am ready to assist your digital PR project.
Search visibility isn’t just traffic, it’s trust.
Don’t lose opportunities to search engines and AI tools that don’t know who you are.
How it works
Part audit, part tidy-up, all smart, organic, optimised content. Get ready to kick-start, energise and ignite your visibility.
-
-
-
-
-
-
-
-
Ongoing support
Clients on the Ignite package also enjoy 12 months of check-ins, with quarterly reports on how the content is tracking plus minor adjustments if needed.
Your Investment
Prices are shown inclusive of GST.
Kickstart
Audit- Review of your goals and areas of concern.
- Quick audit of 10 key pages (Home, About, Services, Contact, recent blogs).
- Accessibility and readability check (headings, contrast, alt text, inclusive language).
- Message clarity and tone of voice check.
- Review of calls to action (clarity, placement, flow).
- SEO basics check (titles, keywords, links, images, structure).
- Content check against search rank factors.
- Check for core technical issues affecting visibility.
- AI visibility and competitor comparison.
- Action report with 10 priority fixes and content improvement recommendations.
- Estimated delivery: ~ 2 weeks.
- BONUS: customised accessibility statement for your site.
Energise
Fix- Up to 1 hour discussion time to confirm goals and priorities.
- Fixes applied to 5 high-priority pages from your audit.
- Page titles, descriptions and keyword placement updated to improve search results.
- Headings hierarchy fixed for accessibility and search.
- Links reviewed and improved — broken links fixed, internal links added, and unclear text rewritten.
- Image sizes, file names and alt text reviewed and improved.
- Calls to action made clearer and more effective.
- Content restructured for easier scanning by AI and humans.
- Plain language, readability and inclusive language improvements.
- Proofread to match your style guide.
- Delivered as a ready-to-use copy deck.
- Estimated delivery: ~ 2 weeks.
- Bonus: keyword research for one service area, with blog topic ideas for future content.
Ignite
Create- Strategic optimised content and outreach.
- Up to 2 hours discussion time to define goals and focus area.
- Keyword and desktop research for one service area
- Up to 4 interviews with subject matter experts.
- 1 in-depth pillar blog (1500–2000 words).
- 4 supporting cluster blogs (600–800 words).
- Content optimised for humans, search engines and AI discovery tools.
- 4 newsletter blurbs written from blog content.
- 8 social media captions created to support the blogs.
- 2 short video reel scripts.
- 2 carousel post outlines.
- 2 media pitch ideas based on your content themes.
- Customised outreach scripts for each pitch target.
- List of suggested media or PR targets.
- Delivered as a ready-to-use copy deck.
- Clear content plan and guidance for rollout.
- Estimated delivery: ~ 4 weeks.
- Bonus: quarterly check-in, performance snapshot and tweaks for 12 months after publishing.
Customisation and add-ons
Some aspects of content optimisation work best when tailored to your organisation’s goals, audience and sector. Services like keyword research, strengthening thin or outdated content, or planning more comprehensive PR outreach all require a customised approach.
If you’re interested in exploring any of these options, just let me know in the booking form and we can chat about what’s possible and most useful for you.
Digital PR Foundations FAQs
How is this different to an SEO service?
This service recognises that while SEO is important, it’s not the whole picture. Having SEO foundations in place is essential for successful content. But the growth of generative AI search, as well as algorithm-led search results customised for individual interests means a broader range of tools and tactics is needed to build awareness, authority and trust that serves your mission online.
Is digital PR different to traditional PR?
All public relations is about building your organisation’s visibility, credibility and reputation. Digital PR focuses specifically on organic online channels, using digital tools and content strategies to reach your audience where they’re already searching and learning.
Isn't digital PR just about getting backlinks?
Backlinks from credible, quality sites to yours are still important for SEO, but they’re not everything. Digital PR is now about context, credibility and consistent brand presence. Search engines are becoming better able to understand context and so put increasing value on your reputation, expertise and how you’re talked about across the web, not just the number of links to your site.
Do I have to start with the audit package?
If you’ve recently audited your online presence and understand the lay of the land, I can jump in to spruce existing content with my Energise package, or plan and develop new topic content clusters with my Ignite package. I’m all about starting where you are.
Can you do all the fixes for me?
My audit package includes an easy-to-follow summary report that includes 10 priority fixes to keep things manageable. You can fix these yourself or book my Energise package, which includes some additional bonus features.
If your site is found to need technical SEO fixes, I can put you in touch with a developer.
What if my existing content is too short or ‘thin’?
The Energise package focuses on optimising your existing content structure, SEO elements, and readability. If I find pages with thin content during the audit, I’ll flag these for you with recommendations. However, rewriting thin content isn’t included in the standard package since every organisation’s content needs are different and require tailored solutions. This work can be quoted separately based on what’s needed for your specific situation.
Does your Ignite package include service and sales pages?
The Ignite package focuses on content pillars and clusters designed to inform audiences and establish your experience, expertise, authority and trust. The best format for this is in-depth blog type content carefully structured to meet the needs of readers, search engines and AI models.
Do I really need a blog? I don't get what they are.
The modern blog is an essential content marketing tool. It’s a section of your website featuring articles that showcase your specific expertise and authority. While your service pages are designed to sell your programs and services, your blog delivers deep, quality information that builds awareness and understanding among readers who are still learning about the type of work you do. And when structured correctly, they also help search engines and AI models understand what you’re about and why you should be trusted.
How do you measure content success?
The first step is to establish your goals. There’s no point showing you a bunch of vanity metrics if they don’t deliver what you’re after. Once we establish your specific goals, I’ll gather the tools that measure how we’re tracking. It’s not a one way street, though. You’ll need to be following the plan to make sure the content is working as hard as it should.
I’ll set out your specific metrics, milestones and timelines in a project specifications document to keep us both on track and headed in the right direction.
No more lost clicks or confused visitors. Just trust-building content to showcase your impact when and where your audience needs it.
Now you’re in control with an audit that makes sense, a clear content plan and a growing digital presence that matches the quality of your work.
The fine print
- Before we start you’ll receive a detailed proposal outlining all inclusions, timeline and terms.
- Packages are based on set inclusions – any changes can be noted in your booking form.
- Technical and accessibility checks identify priority content-related issues. Major technical problems can be referred to appropriate specialists.
- Keyword research isn’t included unless specified. I’ll work with your supplied search terms.
- Prices include GST.
Your Investment
To ensure each project gets the attention it deserves, I only take on a small number each month.
Book early to secure your spot.
Prices are shown inclusive of GST.
Kickstart
Audit- Review of your goals and areas of concern.
- Quick audit of 10 key pages (Home, About, Services, Contact, recent blogs).
- Accessibility and readability check (headings, contrast, alt text, inclusive language).
- Message clarity and tone of voice check.
- Review of calls to action (clarity, placement, flow).
- SEO basics check (titles, keywords, links, images, structure).
- Content check against search rank factors.
- Check for core technical issues affecting visibility.
- AI visibility and competitor comparison.
- Action report with 10 priority fixes and content improvement recommendations.
- Estimated delivery: ~ 2 weeks.
- BONUS: customised accessibility statement for your site.
Energise
Fix- Up to 1 hour discussion time to confirm goals and priorities.
- Fixes applied to 5 high-priority pages from your audit.
- Page titles, descriptions and keyword placement updated to improve search results.
- Headings hierarchy fixed for accessibility and search.
- Links reviewed and improved — broken links fixed, internal links added, and unclear text rewritten.
- Image sizes, file names and alt text reviewed and improved.
- Calls to action made clearer and more effective.
- Content restructured for easier scanning by AI and humans.
- Plain language, readability and inclusive language improvements.
- Proofread to match your style guide.
- Delivered as a ready-to-use copy deck.
- Estimated delivery: ~ 2 weeks.
- Bonus: keyword research for one service area, with blog topic ideas for future content.
Ignite
Create- Strategic optimised content and outreach.
- Up to 2 hours discussion time to define goals and focus area.
- Keyword and desktop research for one service area
- Up to 4 interviews with subject matter experts.
- 1 in-depth pillar blog (1500–2000 words).
- 4 supporting cluster blogs (600–800 words).
- Content optimised for humans, search engines and AI discovery tools.
- 4 newsletter blurbs written from blog content.
- 8 social media captions created to support the blogs.
- 2 short video reel scripts.
- 2 carousel post outlines.
- 2 media pitch ideas based on your content themes.
- Customised outreach scripts for each pitch target.
- List of suggested media or PR targets.
- Delivered as a ready-to-use copy deck.
- Clear content plan and guidance for rollout.
- Estimated delivery: ~ 4 weeks.
- Bonus: quarterly check-in, performance snapshot and tweaks for 12 months after publishing.
Customisation and add-ons
Some aspects of content optimisation work best when tailored to your organisation’s goals, audience and sector. Services like keyword research, strengthening thin or outdated content, or planning more comprehensive PR outreach all require a customised approach.
If you’re interested in exploring any of these options, just let me know in the booking form and we can chat about what’s possible and most useful for you.
Take back control of what the internet thinks of you.
If you have questions or want to discuss your specific needs, contact me directly via tanya@tanyaholliswrites.com.au or call 0401 628 599. Otherwise, click the button below to get your digital PR foundations project underway.