Communication and marketing writing
Ease your content workload and meet your marketing goals
Where words are needed, I’ve got you covered.
Journalism, PR and marketing experience make me the versatile communication and marketing writing specialist you’re looking for.
Get a wordsmith in your corner and ease your content workload.
Marketing communication to nurture, inform and spark action
To achieve social impact you need to consider various groups of people.
You want to inform current service users of updates to your programs. You’d like potential service users to know you exist. You also need supporters, volunteers and donors to help you deliver and grow your offering.
How do you reach all these people in a meaningful way?
As a marketing communicator specialising in health and social services I start by understanding your mission and vision. I weave your values and objectives into your marketing content to nurture, inform and spark the action you seek.
Marketing copy and content
While often used interchangeably, copy and content differ in terms of purpose.
Marketing content is about informing people and building awareness and understanding through your expertise.
Copywriting intends to spark action. It is about motivating a response that leads people to do something.
As a communication specialist, I do both.
What I do
Marketing content
Inform, nurture and build trust with:
- brochures and reports
- newsletters
- case studies
- though leadership
- articles
- SEO blog posts.
Marketing copy
Motivate action with:
- appeal letters
- grant writing
- email marketing
- SEO web service pages
- ad copy
- media releases.
Your responsive and experienced marketing writer
As a journalist I learned to find narrative in a tangle of information. To structure stories that capture and keep a reader’s interest. It made me quick, accurate and accountable.
In marketing communications the audience’s needs are still central, but the story is yours.
I’ll give your diverse communities the information they need, while amplifying your mission through authentic communication.
Ensure content accessibility and inclusion are on the radar
When you work with me you can be sure accessible and inclusive content is front of mind from the start to finish of every project.
My communication and marketing writing services are designed to support your organisation’s diversity, equity and inclusion commitments.
Communication and marketing writing packages
Fix this flyer
Tired of staring at that draft? I’ll get to the heart of its purpose and mould it into user-friendly, plain English shape. Suitable for flyer style copy of up to 250 words.- review of draft material
- 15-minute client video call
- basic desktop research
- copy rewrite including clear call to action
- first draft turnaround in two to three days (subject to availability)
for 24-hour turnaround, add 25%.
Service articles
Highlight a service, client or team member with a human interest article. Perfect for your website’s news section, newsletters and annual report.- 30-minute client video call
- interview with your nominated subject
- desktop research
- article of up to 600 words
- 1 x 250-word edit (useful for newsletters, annual reports and case studies)
- 1 x newsletter blurb
- 3 x social media snippets
- professional proofreading.
Brochure content
Got a new service or program to promote? Or maybe your organisation’s brochure needs an overhaul. Suitable for six-panel DL or double-sided A4 brochure.- 30-minute client video call
- review of supplied client source material
- sector and competitor desktop research
- interview with relevant subject matter expert
- up to 800 words of plain English, user-friendly content
- professional proofreading
- image suggestions
- collaboration with your graphic designer to finalise typeset copy.
Other marketing communication projects
Most of my work is customised to my clients’ strategic goals and involves a mix of marketing communication tools that don’t always fit in a simple box.
Find out more about my strategic communications work or get in touch to discuss how I can support your communication and marketing projects.
Make your documents accessible for people with disability
For clients keen to make their digital documents and publications as accessible as possible, I work closely with one of Australia’s only IAAP accredited Accessible Document Specialists.