SEO copywriting
Website copywriter to connect with humans and boost search results
Showcase your social impact with user-friendly SEO copy and content.
I’m a website copywriter who helps organisations reach their audiences through accessible and inclusive content.
Kind and careful words that balance the needs of readers and search engines.
Give web visitors what they’re searching for
Every web search has a purpose.
When you understand what your audience wants to know, or the problem they hope to solve, you can serve up satisfying solutions.
I get to know your organisation’s mission and goals to craft the content your communities seek. Content that brings the right people to the right pages.
Because when people click through to your site and spend time exploring, the search engines notice.
Accessible website content is good for SEO
Search engines such as Google prioritise helpful content. By making your site’s content as accessible as possible, you are improving the user experience and satisfying the search engines.
Respectful and inclusive language is also a signal of quality content. While it’s not officially part of the algorithm, inclusive language is definitely on Google’s radar.
Are search results guaranteed?
No. That’s because there are multiple factors affecting search visibility. While crucial to overall success, web copywriting is just one lever.
Technical SEO
This involves overall website structure and is your web developer’s area of expertise. Your site needs to work well on desktop and mobile. It should be set up in a way that lets the search engines know what your site is about. Digital accessibility is an important part of this.
SEO copywriting
A website copywriter can help boost your organic rankings with well-written, helpful content that meets visitors’ needs and is structured to please the search engines.
Backlinks
When other quality sites link to yours it sends a signal to the search engines that your site is trustworthy, too. This can influence where you appear in organic search results. I can help with outreach and PR to build rank-worthy backlinks over time.
Website copywriting packages
Keyword research
Get the intel you need to build traffic on priority pages.- 30-min video call to discuss your search goals
- desktop sector and competitor research
- keyword research for three pages
- one focus and one secondary keyword recommendation per page
- monthly search volume and difficulty score for each keyword
- instructions for how and where to use the keywords
SEO web page copy
Get found by the right audiences. Includes keyword research.- pre-briefing questionnaire to collect information
- 30-minute video call to discuss your project goals
- desktop sector and competitor research
- keyword research
- SEO-friendly, plain English copy
- title tags and meta descriptions
- optimised image file names for supplied images
- accessibility-compliant heading structure, links and image alt text
- unlimited revisions within 14 days of the first draft
- professional proofreading
- supplied in a detailed Word document with instructions for use
Blog post trio
Use on your website or guest sites for trustworthy backlinks.- pre-briefing questionnaire to collect information
- 60-minute video call to discuss your project goals, topics and keywords
- desktop sector and topic research
- interview with your nominated subject matter expert
- SEO-friendly, plain English copy
- title tags and meta descriptions
- accessibility-compliant heading structure, links and image alt text
- relevant outbound links to high authority sites
- links to relevant internal service pages
- optimised image file names for supplied images
- 1 x newsletter blurb p/article
- 3 x social media snippets p/article
- unlimited revisions within 14 days of the first draft
- professional proofreading
- supplied in a detailed Word document with instructions for use
What else does a website copywriter do?
Every client is different. That’s why the best solution for you might not fit in a simple box.
Journalism, PR and marketing experience make me a versatile communication specialist with a range of tools to help reach your goals.
Find out more about my strategic communications work or get in touch to discuss how I can support your communication and marketing projects.