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Adaptable marketing copywriter

A wordsmith to ease your content workload

See marketing writing packages

Content to nurture & inform. Copy to spark action.

Where words are needed, I’ve got you covered.

Journalism, PR and marketing experience make me the versatile marketing copywriter you’re looking for.

I offer marketing writing services for health and social support organisations that value access and inclusion.

Shift content creation off your to-do list and onto mine.

Illustration shows a person holds an oversized pencil. They are standing in front of a large lightbulb.

What I do

Nurture and build trust with:

  • articles
  • media releases
  • newsletters
  • case studies
  • annual reports
  • video scripts.

Motivate action with:

  • appeal letters
  • grant writing
  • web pages
  • SEO blog posts
  • ad copy
  • brochures.
Get a wordsmith in your corner

Content vs copy. What’s the difference?

If you want to nurture, inform or entertain, content marketing is your friend. Blogs, articles, case studies, and corporate videos provide useful information to build trust and familiarity.

Copy comes into play when you want people to do something. To book a service, register for an event, donate, or volunteer. Appeal letters, landing pages, ad copy, and email marketing are aimed at sparking action.

It takes an average of eight touch points to propel a person to act.

That’s why content and copy go hand-in-hand.*

Illustration of lightbulb with a pencil as its base. It is writing in the sky with clouds behind it.

A journalist’s approach with a marketer’s mind

As a journalist I learned to find narrative in a tangle of information. To structure stories that capture and keep a reader’s interest. I had to be quick, accurate and accountable.

In marketing communications, the audience’s needs are still central.

But the story is yours.

I’ll help give your diverse communities the information they need, amplifying your mission through authentic communication.

Marketing content that goes further

Like a container of leftovers in your fridge, your existing content is full of tasty morsels ripe for reinvention.

Repurposing content is a cost-effective way to make your words go further.

Let’s cook up some delicious snacks to fill that hungry content schedule.

Marketing content & copy services

My marketing copywriting and content services are customised to your needs. Pricing can vary depending on the size and specifics of each project.
But it helps to get an idea of what your investment might look like.

Service user/team member articles

$450 + GST (500 words)

Includes:

  • 30-minute video-conference briefing (in person within the Geelong region)
  • Interview with your nominated customer or team member
  • Research and write article
  • Image suggestions
  • Video/audio snippets and transcript (subject to interviewee permission)
  • 1 x 200-word edit for use in newsletters, annual reports, case studies, etc.
  • 1 x newsletter blurb
  • 3 x social media snippets
  • Google Business profile snippet
  • Media outreach advice if applicable
  • Unlimited amends within 14 days of the first draft
  • Professional proofreading
  • Accessibility-compliant heading structure, layout, and link text
  • Alt tags for supplied images
  • The final version is supplied in a copy deck document with instructions for use.

Need help sniffing out story ideas? It’s my specialty.

Media release pitch pack

$625 + GST

Includes:

  • 30-minute video-conference briefing (in person within the Geelong region)
  • Interview with your nominated topic expert
  • Additional desktop research
  • Formatted media release on your letterhead
  • Edited audio grab and transcript
  • Visual recommendations
  • Media pitch script
  • 5 x media contacts
  • Unlimited amends within 14 days of the first draft
  • Professional proofreading
  • Accessibility-compliant heading structure, layout, and link text
  • Alt tags for supplied images.

Unsure about pitching to media? I can do the PR outreach for you.

Brochures & marketing material

$600 + GST (800 words)

Includes:

  • 30-minute video-conference briefing (in person within the Geelong region)
  • Interview with your nominated topic expert
  • Research and write copy
  • Image suggestions
  • Unlimited amends within 14 days of the first draft
  • Professional proofreading
  • Accessibility-compliant heading structure, layout, and link text
  • Alt tags for supplied images
  • The final version is supplied in a copy deck document with instructions for use.

Want me to manage the project? No worries. I can work with your graphic design and print suppliers, or tap into my network of certified accessible content specialists.

Email newsletters & online content

$1600 + GST (2600 words)

Includes:

Online content

  • 30-minute video-conference briefing (in person within the Geelong region)
  • 4 x 500-word articles prepared for your site’s News section, based on material you supply
  • 2 x suggested headings for each article
  • Descriptive internal links to relevant service pages
  • Unlimited amends within 14 days of the first draft
  • Professional proofreading
  • Accessibility-compliant heading structure, layout, and link text
  • Alt tags for supplied images
  • The final version is supplied in a copy deck document with instructions for use.

Email content

  • Headings, body copy, blurbs, and descriptive links to online content
  • Set up in existing email template (e.g., Mail Chimp)
  • 3 x subject line suggestions.

Please note that accessibility can’t be guaranteed when third-party platforms are used.

Let's get to work

*Why title this page ‘marketing copywriter’ if I do content, too?

That, my friends, is all about SEO.

I had to choose one focus keyword for this page, and marketing copywriter offered me the best and most honest way of showing up in your search results.

Need some help optimising your web content for search? Check out my SEO Copywriting service page.